Scott Maira

Scott Maira

User Experience Designer

I design web sites and applications where users are given extensive attention throughout the process. I enjoy solving complex UX problems with simple solutions and helping users complete their goals.

Hi. I'm ready to help you. guiding users to their goals. building great products.

About Me

As a UX designer, I excel at creating innovative products and improving existing software and web applications. I enjoy collaborating with product managers on interaction design and working with developers to deliver top-notch, highly-accessible designs that look great and are easy to use.

I have extensive web, software, and product design experience with a firm foot in visual design and front-end web development. I love going from sketches and mockups to prototypes, on to the finished product.

teammates working together


Shutter bug

Being a photographer in my spare time provides a great creative outlet with fewer constraints than a typical design project.


I have always loved to travel. Traveling around and exploring new places is a great way of finding inspiration and recharging.


Years of gaming have taught me to stay calm under pressure, to think clearly when things get hectic, and focus on the task at hand.


Here are a few of my favorite photos that I've taken during my travels. You can see many more in my Flickr collection.

Work Experience

UX Designer
Oct. 2011–Current

Create user-centric design & develop data-driven websites for smart-grid utilities and their millions of energy customers.


Web portal with interactive dashboards which display near-real-time energy insights along with weekly email reports and messaging to in-home devices to help customers reduce consumption, save money and minimize their environmental impact.

SilverLink Cloud Services

Web portal which simplifies smart-grid operations with real-time dashboards showing system status at-a-glance. The service provides insights into asset and device performance on multiple dimensions, such as Fault, Configuration, Accounting, Performance, and Security (FCAPS)

  • Designed user interfaces, wireframes, prototypes, and web applications using HTML5, CSS, and Highcharts, built on top of the Django and AngularJS frameworks
  • Worked with product managers, visual designers, and Pivotal Labs to create a home energy audit tool for residential consumers
  • Designed wireframes and mockups alongside a team at Blue Rocket to create a mobile app (iOS/Android) thermostat control for residential energy consumers
  • Managed web site analytics by creating reports, analyzing user behavior and measuring outcomes
Web Marketing Manager
Jul. 2006–Apr. 2011

Develop and maintain the marketing message, search engine optimization, information architecture, and usability of web content for F5 websites.

F5 Web Marketing

Specializes in Application Delivery Networking (ADN) technology that helps organizations seamlessly scale cloud, data center, and software-defined networking deployments.

  • Designed and developed 12 international websites localized for their region and language
  • Created marketing landing pages for paid search, email campaign templates and wireframes
  • Worked with editorial, product, and technical marketing teams to produce optimized web content for both users and search engines
  • Managed website redesign in 2007, and transitioned the sites to a CMS platform in 2009
  • Managed over 50 web analytics profiles, created scheduled reports for stakeholders, and provided analysis for website activity
Sr. Web Designer
Jan. 2002–Jul. 2006

Web site designer for &, the largest online sporting equipment retailer.

  • Developed templates and front-end code for the 2003 FIFA Women’s World Cup and 2006 FIFA World Cup North American online store which served up to 200,000 daily visitors
  • Designed broadcast email campaigns featuring special offers, contests, and customer service messages
  • Designed and developed over 400 marketing email, and website campaigns for global sportswear manufacturers such as Nike, adidas, and Puma as well as in-house initiatives
  • Designed weekly home page spreads for the online stores for featured gear
  • Developed dynamic e-commerce site templates using W3C web standards with XHTML, PHP, and CSS
  • Managed search engine optimization for over 50,000 products
  • Helped copywriters follow search engine optimization best practices

Skills & Software

  • User experience design (UX)
  • User interface design (UI)
  • Visual design (Adobe Creative Suite)
  • Responsive design (Bootstrap)
  • Data visualization (Highcharts)
  • Wireframes, mockups, prototypes (Sketch, Keynote, Balsamiq)
  • HTML5/Django
  • Jquery-UI
  • Agile software development (Scrum, Jira, Pivotal Tracker)
  • Web analytics
  • Version Control (SVN, GIT)


Art Institute of Pittsburgh

Associate's Degree in Specialized Technology (AST)
Visual communications

December 1995

  • Majored in graphic design, illustration
  • Awarded A.I.P. Merit Scholarship
  • Won 2nd place in Apartment Association of Metropolitan Pittsburgh logo design contest
  • Won honorable mention in Max & Erma's T-Shirt Competition